国际品牌包装设计案例解析欣赏

时间:2019-08-07 17:02      来源:原创整理编辑      整理分析:盛世年华

阿根廷微型啤酒厂的包装设计
Packaging Design for a Microbrewery in Argentina
 


Dizen - Morella
MORELLA是阿根廷科尔多瓦一个不常见的专注啤酒项目。 设计中融入了Morella的魅力,新鲜感和精致。
Dizen - Morella
MORELLA is an uncommon focused beer project in Córdoba, Argentina. The glamour, freshness and sophistication of Morella is present in the design.
 


Driftwood Brewery新Goldynwell民间油设计
Driftwood Brewery's New Goldynwell Folköl Design
 


雇用枪支创意 - Goldynwell民间油
Driftwood Brewery的新Goldynwell民间油(字面意思是“人民的啤酒”)以“黑暗之井”或“命运之井”命名。
“我们从命运之井中汲取灵感;
这可以设计描绘三个诺恩斯;来自北欧神话中的女性,他们写下神灵和人类的命运,从世界之树基地的命运之井Yggdrasill那里吸取神圣的水域。
发光颜色调色板闪耀辉煌,太阳尖峰和明亮,几何线条画眼睛到标签的焦点,即持有诺伦三女神神奇的水域,其中饲料Yggdrasil的根部金井。
手绘插图的灵感来自于8世纪初的Younger Futhark风格的北欧符文。
在北欧神话中,诺恩斯将自己的命运分为木制五线谱。
在这里,他们的青睐雕刻在Goldynwell本身的边缘。
对于那些有幸拥有这种优质民间油的寻求者来说,他们应该准备好接受诺恩斯的圣人建议。

Hired Guns Creative - Goldynwell Folköl
Driftwood Brewery's new Goldynwell Folköl, (literally “people’s beer,”) is named for the Well of Urör, or Well of Fate.
"We draw from the Well of Fate; human destiny is but a drink we’ve poured and tasted tenfold."
This can design depicts three Norns; female beings from Norse mythology who write the fates of Gods and men, drawing their sacred waters from the Well of Fate at the base of the world tree, Yggdrasill.
The luminescent colour palette shines brilliantly, sun spikes and bright, geometric lines draw the eye into the label’s focal point, the golden well that holds the Norns’ magical waters, which feed the roots of Yggdrasill.
The hand-illustrated type is inspired by Nordic runes of the Younger Futhark style, originating in the 8th century.
In Norse myth, the Norns would score their fortunes into wooden staves.
Here, their auguries are carved into the edges of Goldynwell itself.
For sooth-seekers fortunate enough to hold this fine folköl in their hand, the future is easily foretold, should they be ready to receive the Norns’ sage advice.
 


盾牌和程式化的标志啤酒鹿徽标和包装的概念
Shields and Stylized Flags for ‘Beer Deer’ Logo and Packaging Concept
 


Dmitry Kultygin - 啤酒鹿
Brewery BEER DEER代表了旧世界最好的啤酒种类。 酿酒传统植根于中世纪,在骑士和浪漫的时代。
同时挥舞着骑士的徽章,纹章盾是任何徽章的基础,可以告诉它的主人。 骑士的徽章变成了工作坊,城市和州的标志,现在继续被用于身份认同。
我们试图用现代图形语言和纹章技术来讲述传统故事。
每种啤酒都是在田野中具有某种分裂的盾牌,并且原始区域以标志的风格化图像显示。

Dmitry Kultygin - Beer Deer
Brewery BEER DEER represents the best sorts of beer of the Old World. Brewing traditions are rooted in the Middle Ages, in the era of chivalry and romance.
Knightly coat of arms was widespread at that time, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner.
The knightly coat of arms transformed over time into signs of workshops, cities and states and now continues to be widely used in identity.
We tried to tell a story about traditions using modern graphic language and heraldry techniques.
Each sort of beer is coded with a shield with a certain division into fields, and the region of origin of beer is shown with a stylized image of a flag.
 



盛世年华传媒有限公司,以品牌全案顶层设计为核心,根据市场环境和资源,系统性、全方位梳理企业和品牌发展的核心基因,明晰企业发展目标和路线,并通过具体市场 调研,品牌系统打造,模式创新,放大品牌市场传播力等,实现品牌快速健康成长,顶层设计,从执行上进一步明晰企业战略、产品开发、营销创意、品牌资产管理等问题。 盛世年华根据美容院市场现状,模式创新,系统打造圣莉斯歌美容院品牌。圣莉斯歌从2017年初试运营至今,已在广东,湖南,江苏,浙江,江西,安徽,黑龙江,辽宁, 山东,天津,上海,甘肃等全国 13座省市布局门店1000多家,现每月以100多家店铺发展成国内第一家万店连锁美容院连锁品牌。